We create brand identities that make companies easier to recognize, understand and remember. From strategy and visual identity to motion and digital design, we build brands that work across products, websites and marketing materials.
What we help solve
You are launching a new company or product
You need more than a logo for launch. We help define the positioning, visual identity and brand system so the company starts with a clear and recognizable presence.
Your brand no longer reflects the business
Your company has grown and your offering has changed. We evolve your identity to reflect where the business is today and where it is heading.
You look too similar to competitors
The brand feels professional, but not distinctive enough. We sharpen your positioning and develop a distinctive visual identity so customers can recognize your brand and understand what sets it apart.
Your brand feels inconsistent
Your website, product, presentations and marketing materials look disconnected. We bring them together through shared visual principles and practical guidelines your team can use.
Our capabilities
Brand Strategy
We define the audience, competitive context, brand architecture and core principles that give the identity a clear direction before visual work begins.
Positioning & Messaging
We clarify what makes the company different, how it should be positioned and which messages should lead across different channels.
Logo & Visual Identity
We design logos, typography, color palettes and graphic elements that give your brand a distinctive, recognizable look across formats.
Art Direction
We define the visual approach to photography, illustration, 3D and composition, giving your team a clear direction for creating branded content.
Motion Identity
We define how your brand moves through logo animation, typography, transitions and interface interactions, creating a consistent sense of character and rhythm.
Brand Applications
We extend the identity into the materials teams actually use, including presentations, social content, campaign assets, packaging and other launch or marketing touchpoints.
Digital Brand Systems
We translate your identity into practical rules for websites and digital products, covering typography, color, layouts, components and interaction.
Brand Guidelines
We document the identity with clear rules and examples so your team and external partners can apply it consistently.
Trusted by startups and global product teams
Selected work
Real estate company
FIND was built from the ground up as a new real estate brand and digital platform. We created the identity, visual language and digital experience as one system, giving the company a recognizable foundation that could work across property discovery, services, agent communication and future digital applications.
A passwordless login solution
We worked with Kzero end to end, rethinking how a complex cybersecurity product should look, communicate and behave online. The project covered brand identity, marketing materials, UX/UI, motion, 3D and development, creating a distinctive digital presence around its passwordless authentication technology.
Self-hosted AI Workspace
For AppFlowy, we focused on branding and digital design, creating a clearer and more recognizable visual direction for its AI-powered workspace. The system needed to support a broad product ecosystem while remaining flexible and consistent across different use cases.
Building a new brand or evolving an existing one?
Our process
Discovery & Brand Audit
We start by understanding your business, audience, market and goals. For existing brands, we review the identity and its applications to identify what should change and what is worth keeping.
Brand Strategy
We define your brand’s positioning, value proposition and core principles to guide the creative work. Depending on the project, we also develop key messages and clarify how different products or services fit within the brand.
Creative Direction
We explore distinct creative directions, showing how your brand could look, feel and communicate through examples of real applications. Together, we evaluate how each direction supports your positioning and choose one to develop into a complete identity.
Identity System
We develop the approved direction into a complete visual identity, including the logo, typography, color palette and graphic elements. We define how these work together across imagery, motion and digital interfaces to create a consistent and recognizable brand.
Brand Rollout
We apply the identity to key materials, from websites and presentations to marketing content, and check how it works in practice. We then prepare the assets, templates and guidelines your team needs to use the brand consistently.
Typical branding timelines
Focused identity refresh
1-2
weeks
Core visual identity
3-4
weeks
Full brand identity system
4–5
weeks
Brand identity + website design
5-6
weeks
Complex corporate rebrand
2+
months
The timeline depends on the scope of the brand system, not just the logo. Research, positioning, the number of applications, motion, digital requirements and stakeholder involvement can all affect the schedule.
Who we work with
Startups
We define your positioning and identity and bring them to your website and launch materials, giving your brand a clear foundation for future growth.
Growing companies
We evolve your identity as you introduce new products and enter new markets, preserving what customers recognize while giving your brand room to grow.
Enterprise
We build brand systems that help teams work consistently across products and markets, with clear rules and practical tools for everyday design decisions.
Why Cuberto
Why Cuberto
Our experience designing and building digital products shapes how we approach branding. We consider how an identity will work on a website, inside an app, in motion and across marketing materials. With strategy, design and development in one team, we can carry that direction through to implementation and help it evolve as the business grows.
15+
Years of experience
Recognized by leading design awards
300+
Projects delivered worldwide
Long-term partnerships with global brands
Strategy, design & development – all in-house
What our clients say
Cuberto completed a rebranding of our company website zelt.app. The quality of the team's work exceeded my expectations, and since completion we have won a number of awards, including the Site of Day awwward.
We worked with the Cuberto team over a several month project on a complete website rehaul, that included new copy, design, and code. Several things stood out in our interaction with Cuberto.
Cuberto was engaged in developing our website and additional marketing materials, including theming and various creative assignments. Their efforts were highly satisfactory, and we were impressed with the Cuberto team's collaborative approach.
FAQ
What does a brand identity agency do?
A brand identity agency defines how a company should be recognized and expressed across different touchpoints. The work may include strategy, positioning, logo design, typography, color, art direction, motion, digital applications and brand guidelines.
What is included in a brand identity?
The exact scope depends on the company, but a complete identity may include positioning, messaging, a logo system, typography, color, imagery, graphic elements, motion principles and guidelines for digital and physical applications.
What is the difference between branding and visual identity?
Branding is the broader idea of how a company is positioned, communicated and perceived. Visual identity is the design system used to express that brand through the logo, typography, color, imagery, layout and motion.
Does Cuberto create complete visual identity systems?
Yes. We develop the visual direction and build it into a complete identity system that can include logo design, typography, color, graphic language, art direction, illustration, 3D, motion and digital applications.
When needed, we also help clarify positioning and messaging so the visual direction has a clear foundation and reflects how the company wants to be perceived.
Can Cuberto create the brand and website together?
Yes. Brand and website projects can be developed as one connected process, allowing the visual system, content, motion and digital behavior to evolve together rather than passing the identity to a separate web team later.
Do you work with existing brands?
Yes. We can complete a full rebrand, refresh an existing identity or expand a strong brand into a more complete digital and motion system.
Can you support implementation after the identity is approved?
Yes. We can carry the identity into a website, digital product, motion, campaigns and launch materials, or work alongside an internal team during rollout.
Ready to build a stronger brand?
Tell us what you need to change. We’ll help define the right identity and scope.