Punto Pago

The First
Super-App in
Latin America

The challenge

For several years we’ve been helping Punto Pago explore new digital marketing niches. During this time they have worked their way from being a utility bills payment service to launching a superapp as well as a whole Punto Pago ecosystem with bank cards, loans, payments and a marketplace.

Launching the product helped increase average revenue per user by growing the size of the basket of consumer goods. Punto Pago provides multiple services, including payments, spendings control and fast delivery marketplace. A lot of services into an instant place that give you access to a range of useful services just in one tap.

Product develop
and Objectives

Product Goals
and Objectives

Our initial task was a full rebranding and creating a mobile app with an average load of 500k users per day. Punto Pago required a new strategy as they were moving towards being a multifunctional app. Users needed to be able to check their account status and make a payment at any time. The mobile app made it possible identifying the existing clients as well as attracting new ones.

Complete brand overhaul and development of a new strategy
Redesigning terminals for paying bills in stores, business centers, and hotels

Multi-service platform
and fintech app

Punto Pago is not just
an app

Punto Pago provides multiple services, including payments, spendings control and fast delivery marketplace. We have explored the best scaling options considering growth and focused on not just consumer numbers, but transaction numbers.

Development app
for iOS and Android

In-app shopping: wide range of products; delivery to the door; promo codes and cashback
Making online bills payments using bank cards (internet acquiring)
Design of a physical and virtual card
Seeing the details of bills payments in the mobile app

Control panel
for merchants

Analysis and ASO

Analysis and ASO

Our marketing team accomplished great things for Punto Pago. We analyzed the competitor ASO index, put together a killer strategy and plan for promoting the app, collected a semantic core based on competing products in Panama, composed texts and descriptions with subsequent A/B tests, placed comments with integrated keywords on Google Play and Apple Store, optimized the application page in stores, implemented Facebook SDK and Firebase analytics, completed split testing of Punto Pago’s advertising offers, launched advertising campaigns with optimized app installation, monitored delivery and key word filtration, and tested and implemented push notifications per promotion with increased cashback. Whew!

from client

Andrey Gorsky, CEO

“It was pleasure to work with Cuberto, we developed App together that has 4.8 rating in store and more than 100 000 installs. My recommendations!”