One of the best and biggest online banks in Russia, Tinkoff Bank emphasizes not only excellent customer service, but also marketing. With a collaboration history that goes way back, Cuberto has helped Tinkoff generate multiple digital products aimed at advertising and promoting the bank’s latest offerings.
Tinkoff Bank, Russia’s commercial bank, focuses exclusively on remote services and lacks retail outlets. The bank makes generous use of automation systems for realizing its business processes. The bank’s core products include the Tinkoff Platinum credit card, the Tinkoff Black cashback card, and the ALL Airlines credit card.
Tinkoff PlatinumDevised a promo site for Versus Battle.
PromotionThe page was created as a stage for the Oxymiron and Gnoin battle.
ALL AirlinesDesign of the new ALL Airlines product page, displaying a credit card that accumulates miles.
StyleWe flirted with a few different approaches to style.
GamificationGame style boosts choices for product promotion.
InformationThe user receives portioned-out information.
Site goalIncrease sales and conversions for Tinkoff’s newest card, ALL Airlines.
Among Russian banks, Tinkoff Bank takes the gold for effective product marketing.