Tinkoff Bank

Maintenance and design of bank products for promo purposes.

The challenge

One of the best and biggest online banks in Russia, Tinkoff Bank emphasizes not only excellent customer service, but also marketing. With a collaboration history that goes way back, Cuberto has helped Tinkoff generate multiple digital products aimed at advertising and promoting the bank’s latest offerings.

The project

Tinkoff Bank, Russia’s commercial bank, focuses exclusively on remote services and lacks retail outlets. The bank makes generous use of automation systems for realizing its business processes. The bank’s core products include the Tinkoff Platinum credit card, the Tinkoff Black cashback card, and the ALL Airlines credit card.

Main Concept

01

Tinkoff Platinum

Devised a promo site for Versus Battle.

Promotion

The page was created as a stage for the Oxymiron and Gnoin battle.

ALL Airlines

Design of the new ALL Airlines product page, displaying a credit card that accumulates miles.
02

Style

We flirted with a few different approaches to style.

Gamification

Game style boosts choices for product promotion.

Information

The user receives portioned-out information.

Site goal

Increase sales and conversions for Tinkoff’s newest card, ALL Airlines.
03

Marketing

Among Russian banks, Tinkoff Bank takes the gold for effective product marketing.

All Games

A gamer’s card with a personalized nickname is just one more awesome product for which we crafted a promo-site.

Coverage

The debit card ALL Games targets gamers.

Visualization

There’s a special spot on the card which displays your very own gaming nickname.
appcity
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