Snippet

Branding and design for a messenger with music videos.

The challenge

Our team has first-rate expertise with developing messengers, but this time we received a project with a quirky angle: using brief music videos for communication. The US-based client tasked us with creating a catchy and unforgettable application, similar to Virgin America’s app. The job also involved making a logotype and curating a corporate identity.

The project

Snippet is an add-on to messengers like Apple iMessage and Facebook Messenger. It lets users manage, save, and send “snippets” of music videos, enhancing playfulness and enlivening in-messenger communication. Snippet has complete collections of music videos, curated by emotional and situational tags.

Brand
Development

01

Print

We identified a list of carriers and prepped materials for print.

Main Functionality

Snippet is a card with a music clip. The card features an album or artist image.

Find the one you need either by using search or in categories broken up into collections and artists. This makes finding what you want smooth and easy.

02

Snippet Chat

With Snippet, you can send clips of music videos directly through iMessage. The display shows how it’ll look.

Colorful Emotions

Confident
Please
Excited
Excuse me
Good morning
Good night
Happy
Bye
Angry
SAD
Bored
Emotions

Snippet Groups

There are several core categories organized by emotional tags.

Illustrations

This app called for a one-of-a-kind style and inspired unique illustrations.

Snippet has all your favorite music videos.

Chat in messenger and download snippets.

domopult
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