DSX Branding

Your professional
cryptocurrency exchange


DSX enables its users to see the cryptocurrency market with completely fresh eyes. While developing the strategy, we highlighted three main product features which formed the basis for the logotype: curiosity about new things, perfectionism from the first lines of code to the completed solution, and a professional community where we can flourish and improve together. During logotype development, we wanted to demonstrate the platform’s ease and flexibility, which simplifies exchange, trade, and cryptocurrency use.

A reliable,
safe adventure

The challenge

We worked out a strategy that keeps users totally secure while using DSX. Check out the logotype. See the three dots? They represent the three whales holding up the brand. Each dot contains that special meaning. The dots are a simple but powerful tool that can echo corporate identity in text design and pictographs.

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