As a communication app that promises phone calls of the highest quality, with low rates, no hidden fees, and no ads, Yolla isn’t the first of its kind - app stores are littered with similar products. In order to resonate with users, we had to develop a distinct design, brand identity, and user-experience.
All great products need a great identity, and for Yolla, we had to create that identity from scratch. We envisioned main usage scenarios and drew up wireframes. Using that identity, we generated multiple prototypes, consistently refining them to match the UI style with the identity we wanted to create.