Mobile messaging tools are everywhere, but mobile messaging tools that are built exclusively for business use? - that’s far less common. In addition to the design and build of the product, we also had to facilitate proof-of-concept. We had to prove businesses would be interested in an app for external business communication.
To be viable idea, Hyphen needed to be available on both the iOS and Android platforms. Its identity had to be distinct and clear - Hyphen couldn’t be another messaging app, it need to be a tool for better business communication. The results was an easy-to-use, secure, and messenger app.